Logo is a symbol or design of an organization to identify its products, uniform, vehicles, etc.
A logo design is a graphic representation or symbol of acompany name, trademark, abbreviation, etc., often uniquelydesigned for ready recognition.
A Logo is symbolizing in an organization. Uniquely designed for ready to recognition. You may also think of a Logo as a simple illustration mark to identify your company product or service.
At the very basic level, logos are designs with text and images that help us to identify brands. But they can be so much more! A good logo is the keystone of your brand. It helps customers to understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Creating logos for any company isn’t easy, Logo creators or logo makers need to work on it especially when working with particular clients. And with so many designers out there, differentiating yourself can be hard.
Knowing how to effectively map out logo maker can make their ideas will be the foundation on which they can craft extraordinary logos and bring something fresh in front of the client that client can’t refuse. This is how logo builders can make their clients happy, draw attention to their work, build their client base, and potentially earn more money also.
The most difficult part of working with a company as a logo designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client’s expectations while using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.
Since a logo is the visual entity of an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.
As a result, the design of logos in a diagramed identity of a system is one of the most difficult and important areas of graphic design. Logos fall into the classification (which can be combined). Logotypes (or word marks) depict the name or company initials. Because logos are meant to represent company’s brands or corporate identities and further their instant customer recognition, it is counterproductive to frequently redesign logos.
Now a days, the most popular and successful companies continue to say that “simpler is better”, especially in 21st century when everything is moving so fast and you have less time to impress your customers. So it has to be done in a very stylish and attractive manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.
These days you also have to think about the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. You also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.
The logo design profession has significantly increased in numbers over the years since the rise of the Modernist movement in US in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design: The first isChermayeff & Geismar, which is the firm responsible for a large number of iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS(1984), NBC (1986), National Geographic (2003), and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for the Library of Congress and the fashion brand Armani Exchange. Another pioneer of corporate identity design is Paul Rand, who was one of the originators of the Swiss Style of graphic design. He designed many posters and corporate identities, including the famous logos for IBM, UPS, and ABC. The third pioneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah.
Logos are an example of insubstantial assets because they hold value, but not in a physical form. Logos have become an vital part of a company’s identity, and are used closely in the marketing of products and services. A well-recognized logo can increase company’s goodwill, and is trademarked for intellectual property protection.