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Mobile Marketing

Mobile Marketing Mobile marketing is a multi-channel online marketing method that focuses on reaching specific users of smartphones, tablets, or other related devices through websites, e-mail, SMS, MMS, social media, mobile applications. Mobile marketing can provide customers with personalized information that is sensitive to time and place to promote goods, services, ideas Theoretically, Andreas Kaplan Read more about Mobile Marketing[…]


Data analytics is the discovery, interpretation, and transmission of meaningful patterns of data. In particular, in areas where information is rich, it relies on concurrent applications of statistics, computer programming, and operation research to quantify performance. Organizations can apply analysis to business data to describe, predict and improve business performance. Specifically, it includes predictive analysis, Read more about Analytics[…]

Social Media

Web sites and applications that allow users to create and share content, and participate in social networking.Social media is a computer-mediated technology that facilitates the creation and sharing of information, ideas, career interests, and other expression forms through virtual communities and networks. The diversity of currently available standalone and built-in social media services poses a Read more about Social Media[…]


Regular updates on websites or web pages that are written informally or in a conversational style, usually operated by individuals or small groups, are called blogs.¬†A blog (an abbreviation for the expression “weblog”) is a discussion or information website published on the World Wide Web, consisting of discrete, often informal, diary-style text inputs (“posts”). Posts Read more about Blogging[…]